OPPO positioning strategy
Date: January 2018
Challenge: After five years in Egypt, the brand got great popularity, which is drawing a quite immeasurable slice of the marketshare pie-chart, and the brand looking now to sustain the growth of this share.
Conclusion: The Oppo marketing team needed a deep analysis for the entire industry, Egypt’s OOH landscape has fewer brands than the whole market competitive analysis, the OOH media was the lost piece that we provided, alongside the other media analysis, the complete picture is now clear for the team to decide the next step.
We spotted the top five brands on the OOH media, as we provided the complete analysis of these brands’ behavior for the last few years. This is in addition to our geo-location review to recommend the right media plan.
Toyota’s rebound campaign
Date: October 2019
Challenge: After a strong online social attacking movement “Let it rust”, that made a great impact on all the automotive sales, and not only TOYOTA. The situation got more critical, every ad campaign of an automotive brand is provoking the majority to attack aggressively online, the reason TOYOTA kept a low profile on media for a while and needs to rebound.
Conclusion: The strategy was to target the segments that contributing less than others, such as the A-class and the higher middle class, and avoid the active attacking segment. In MOOH, we have years of accumulated data that can draw complete behavior of the market including the householders.
We provided TOYOTA the right analysis to answer the questions where, and when, then it was clear to plan the next campaign, and it was a stunning rebound.
Ki Records’ double impact campaign
Date: August 2021
Brand: Ki Records
Challenge: To create an OOH awareness campaign for Mohamed Hamaki’s new album “Ya Fateny”, with a branding mission for the brand new production company. The campaign coverage includes Egypt’s major cities and high-density urban districts.
The superstar is coming back after two years since he released his last album “Kol Yom Min da” in 2019, fans are waiting since then, and the mission is to deliver a cost-effective awareness OOH campaign in the shortest time possible, and to the maximum volume of the target audience, which requires a huge OOH campaign, and here’s the challenge; huge campaign vs cost-effective.
Conclusion: The strategy was to target the segments that contributing less than others, such as the A-class and the higher middle class, and avoid the active attacking segment. In MOOH we have years of accumulated data that can draw complete behavior of the market including the householders.
We provided TOYOTA the right analysis to answer the questions where, and when, then it was clear to plan the next campaign, it was a stunning rebound.
The Loft’s Campaign Performance
Date: July 2018
Brand: The Loft
Challenge: Living Yards real estate developer, looking to measure its campaign audience perception, precisely the focus is on the visual and ad message, as an audit to the communication quality with the target audience, to develop a SWOT and competitive analysis for the marketing and communication overall, for ROI refining purposes.
Conclusion: The Campaign Album is the product that gives you the closest aspect of the target audience, it covers all the locations including the ad faces within the single location, moreover, a geo-location map for the geo coverage of the campaign. The Campaign Review analyses the initial figures of the campaign from a strategic business aspect.