Reliable data helps your brand to grow faster. Moreover, emphasizing your budget effectiveness Many competitors are out there on billboards, digital screens, and other mediums. Replacing the generic descriptions with accurate numbers clears the road to the top It makes sense when you define the next OOH campaign budget upon accurate analysis for the average spending of the competitors per campaign Every OOH campaign is an investment aiming at a higher return, it is not a dilemma when you have facts and insights to rely on for better-informed decisions Breaking down the OOH campaign geo-planning into districts and roads defines the target customers’ persona and demographics, which is the lost piece to integrate your media intelligence to have a clear vision about the next step. A kind of anatomy to the OOH campaign’s creative visual, every single element being described with specifications, meanings, and audience perception analysis. In addition to the brand ambassadors and models’ gender, age, and style all together create the look and feel that affect the campaign outcomes. A lot of unanswered questions come up in every campaign pre-working meeting, such as: How much should we spend for the next OOH campaign? How much is the average spending of the competitors? When and where should we spend? All these questions have answers within our data. Here are some success stories… Every time it happens with different brilliant teamwork that happened to be our clients 🙂 After five years in Egypt, the brand got great popularity, which is drawing a quite immeasurable slice of the marketshare pie-chart, and the brand looking now to sustain the growth of this share. Promoting the brand after a strong online social attacking movement “Let it rust” made a great impact on all automotive sales and not only TOYOTA. Challenge: To create an OOH awareness campaign for Mohamed Hamaki’s new album “Ya Fateny”, with a branding mission for the brand new production company. Living Yards real estate developer, looking to measure its campaign audience perception, precisely the focus is on the visual and ad message. Numbers never lie… here are some picks of the facts! +5,700 OOH ad face in the Greater Cairo +3,200 OOH ad location in the Greater Cairo +1,500 Competitive brands across industries +50,500 OOH ad face in 2021 for real estate brand We are here for you to answer your questions, don’t hesitate to get in touch. Get a Quote Consultation Understanding the media market landscape of
Outdoor Advertising AnalysisImpressionsBudgets
Understanding the competition
Reasonable Budgeting
Greater Return (ROI)
Brilliant Solutions
Geo-Planning Analysis
Brilliant Solutions
Creative Visual Analysis
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Average Spending
Case Studies
OPPO Positioning OOH campaign
Toyota’s rebound OOH campaign
Ki Records OOH campaign’s impact
The Loft’s OOH Campaign Performance
Real stories
“We used to plan the OOH media blindly for a long, it was great to have the OOH media intelligence for the first time, the whole marketing team can restrict the OOH media, moreover, to create a vision and predict finally”
Mohamed Kamel
Creative & Advertising Manager at OPPO
Real stories
“Working without market and media intelligence is like gambling! We had a long time rolling the dice because there was no other option, but since I started dealing with MOOH, no need to gamble anymore.”
Ahmed Rady
Head of Communication at Kia
Real stories
“I’ve been always listening about the power of data, but not actually experience it as powerful as this campaign, MOOH’s data helped us to develop the most powerful and cost-effective OOH media-plan.”
Hamdy Badr
CEO of CraftMedia
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